Simple Acronyms

Toddler Backpacks In Demand

March 18, 2009 – 4:31 pm

An unexpected jewel of the baby gear market is toddler backpacks. This entire market segment has seen explosive growth in the last 5 years. Why? More parents than ever are choosing day care for at least a couple hours a day, as young as two and three years old. Nannies are now socializing babies long before preschool, and the result is a more dynamic upbringing, as well as more relaxed parents. Parents quickly realized they needed better day-bags for their children, and with this need came a whole new line of preschool and toddler backpacks. But what makes a good day-pack today? This post reviews one of the leaders of designer backpacks for kids, Stephen Joseph.

 

The first thing to notice about Stephen Joseph backpacks is that they all come in bright colors with original, kid-friendly themes. The social function of a backpack is basically an “ice-breaker” for young kids to talk about who they are and what they are all about. So the best kids backpacks have cool themes like cowboys, princesses, dragons, dinosaurs, and pirates… all those elements that make up kids’ imagination. For example, a popular ballerina backpack is the Ballet Tutu backpack by Stephen Joseph. It’s perfect for dance class, as well as day-trips to the park. The fabric is vinyl, which means it is weather-resistant and durable. All of Stephen Joseph’s backpacks can also be embroidered with a daughter’s (or son’s) name, so it makes a great gift too.